If you were to build a company from the ground up, what type of company would you make? If you think about your favorite brand, what qualities do you love about it? These were the exact questions we asked ourselves in 2018 when a seedling of an idea grew into Reach Mobile as you see it today.
What this is all about
After a few brainstorm sessions, some late nights, and multiple dry erase markers, we landed on 10 guiding principles that would shape our brand.
The Reach 10 was designed to give us a roadmap to ultimately serve our customers better. Mobile service isn't a new thing by any stretch, but the experience we've created is. The Reach 10 keeps us focused on what's important to our customers so we can deliver it.
- Julia Metcalf, Head of Marketing and Brand Strategy at Reach.
The Reach 10
CUSTOMER – Treat our customers the way we want to be treated.
What it means to you: we'll be nice and have your best interest in mind
IMPACT – Take pride in every unconnected person we connect – it’s making a difference.
What it means to you: we truly believe that every connection makes a difference… we have to start somewhere, and maybe that somewhere is with you
TRANSPARENCY - Don't make your customer interpret what you're saying...ever.
What it means to you: we tell it like it is, we try to use large font size whenever possible, and we aren't tricksters
TRUST - Earn our customers' trust in every interaction - let's wow them with how much we care.
What it means to you: we like you and want you to like us too
SIMPLICITY - Let's press the easy button, shall we?
What it means to you: getting mobile service doesn't have to be so complicated
THE BAR - Speak up. If you don't love it, don't put it out.
What it means to you: we have high product standards
INNOVATION - Let others think "Mobile innovation? Let's see what Reach is doing."
What it means to you: we'll keep coming up with cool products and services
CULTURE - Get sh*t done and have fun while we're at it.
What it means to you: the people responsible for your mobile service actually like working here
RELIABLE - Without kickass mobile service, we don't exist.
What it means to you: you'll get the best network quality, speeds, and reliability… no compromises
FISCALLY RESPONSIBLE - Let's keep the bottom line top of mind - if you're not sure how, just ask.
What it means to you: we're a for-profit company that makes it a priority to help others… it just means we make a little less profit, and we're okay with that
So what do you think? Are we a company you want to work with? We sure hope so. Drop us a note below!
The Reach Team